Privacy Policy
Last Updated: 2026
backthebackwalk.org ("we," "us," "our," or "Company") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, including all associated pages, features, and content (the "Site").
Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our Site.
Information We Collect
We collect information in the following ways:
- Personal Information: Name, email address, and other contact details you voluntarily provide when registering or contacting us.
- Technical Information: IP address, browser type, operating system, and device identifiers.
- Cookies: Data stored on your device to enhance your browsing experience (see Cookie Policy below).
- Usage Data: Pages visited, time spent on the Site, links clicked, referring URLs, and interaction patterns.
- Affiliate Tracking Data: Information related to affiliate referrals and conversions for commission purposes.
How We Use Information
We use the information we collect for the following purposes:
- Conducting analytics to understand user behaviour and Site performance.
- Tracking affiliate referrals and calculating affiliate commissions.
- Improving Site functionality, content, and user experience.
- Responding to your inquiries and customer support requests.
- Compliance with legal obligations and fraud prevention.
- Marketing and promotional communications (where you have opted in).
Cookie Policy
Our Site uses cookies and similar tracking technologies to enhance your experience. Cookies are small data files stored on your device.
Types of Cookies:
- Essential Cookies: Required for Site functionality.
- Analytics Cookies: Track user behaviour and Site performance (e.g., Google Analytics).
- Affiliate Cookies: Monitor referrals and conversions for commission tracking.
- Marketing Cookies: Support targeted advertising and retargeting campaigns.
Opt-Out Options: You can control cookies through your browser settings. Most browsers allow you to refuse cookies or alert you when cookies are being sent. Please note that disabling cookies may affect Site functionality. You may also opt out of analytics cookies via tools provided by third-party services.
Third-Party Links
Our Site contains affiliate links to online casinos and gambling operators. We are not responsible for the privacy practices, terms, or content of third-party websites. We recommend reviewing their privacy policies before providing personal information or engaging in transactions. Your use of third-party sites is at your own risk and subject to their terms and conditions.
Your Rights
Under UK GDPR: You have the right to access, correct, delete, or restrict processing of your personal data. You may also request data portability or object to processing. To exercise these rights, contact us at the details below.
Under California Consumer Privacy Act (CCPA): If you are a California resident, you have the right to know, delete, and opt-out of the sale or sharing of personal information. Contact us to submit requests.
Marketing Communications: You can unsubscribe from marketing emails by clicking the unsubscribe link in any communication or contacting us directly.
Data Retention
We retain personal information only as long as necessary to fulfil the purposes outlined in this Privacy Policy or as required by law. Affiliate tracking data is typically retained for the duration of the affiliate relationship plus any applicable commission dispute period. You may request deletion of your data subject to legal retention requirements.
Contact Us
If you have questions, concerns, or wish to exercise your privacy rights, please contact us at:
Email: privacy@backthebackwalk.org
We will respond to your inquiry within 30 days or as required by applicable law.
This Privacy Policy is provided for informational purposes. For legal advice regarding your specific circumstances, please consult a qualified attorney.